Since we were kids, every sci-fi movie and late-night special warned us about robots taking over. Now that AI is actually here, yeah, it feels sus as fuck. And it’s not the tech itself, it’s the culture around it. Companies trained models on anything they could grab, no permission or credit. And instead of replacing the jobs no one wanted, AI seems to aim straight at the creative work people dream about doing. No wonder some artists are pissed. 

So, we stayed away. Our team has gone in depth with tools like ChatGPT, Midjourney, Adobe’s AI features, but we’ve kept them out of our creative projects. Because the truth is, people hate AI art. Scroll the comments, it’s all there. Plus, who hasn’t gotten a cursed deepfake from their parents on Instagram? The vibe is bad. Still, here we are in 2025, the tech is only getting sharper, and pretending it doesn’t exist feels naive.

So what’s the move?

We had three options. First: go full purist, act like AI is the enemy, and bark at anyone who mixes “art” and “artificial intelligence” in the same sentence. Fuck that. That’s just gatekeeping with better lighting. 

Second: go the other extreme. Use AI for everything, pump out content nonstop, become a faceless idea factory. Also fuck that. We’re not here to make a buck off low-effort prompts, we’re here because we love the craft.

Which leaves secret option number c. We do both.

Here’s what we’ve learned: AI has limitations, and getting good results takes as much work as any other tool. Anyone who’s tried knows, you spend hours testing prompts, tweaking details, and still end up needing direction, editing, vision. That’s art. Just like how CGI looks better when paired alongside practical effects, AI works best when it’s combined with human intent, not used as a replacement. As long as its a medium

A good example that comes to mind is Netflix’s Eternaut, an Argentinian live-action show that used AI to fill in production gaps without hijacking the creative vision. They didn’t let the tech take over, they used it to empower artists and stretch what was possible. That’s the sweet spot.

At the end of the day, our job is to tell the stories we want to tell, build the worlds in our heads, and pull them into reality. If AI helps us do that without stripping away the sweat and soul that make art matter, then why wouldn’t we use it? But how and when it’s used matters. Nobody wants AI slop. Nobody cares about a watered-down remix of something they already love. The difference is in intention. There is a world of space between enhancing visual effects in post and clicking a button to generate the whole damn thing.

We get it, corporations will always choose the cheapest route. They’ll cut corners and shove whatever’s easiest into your feed. But real artists? It’s on us to keep art human, relevant, messy, beautiful, and sometimes, yes, experimental. AI is another tool in the box, and if it helps us do cool shit, we’re open to it.

Unfaithfools was built to be a safe space for creatives. That’s still the mission. As long as the art is dope, the tools don’t matter.